Lebo M sends off entrepreneurs

Lebohang ‘Lebo M’ Morake, also known as the spirit of the Lion King, having composed and put together the hit musical, the Lion King is an inspiration to all entrepreneurs wanting to get their names out to the world. On 2 September 2014, Lebo M visited our International Trade Programme entrepreneurs as they were on their way to take on the UK.

IMG_5943“Success is a perception. In the end it’s all about not abusing opportunities,” Lebo M started his talk in a room full of entrepreneurs hanging on his lips. “I work on three principles, delivering, quality and a track record, and even today I need to make sure that I don’t slip on any of these.”


“The first thing you need to know when you start a business, especially one that reaches to overseas audiences is that the concept of ‘African time’ needs to fly out of the window. If you are five seconds late, and I’m not talking minutes but seconds, you lose precious business. Another thing, is when you do receive business, you need to deliver what you have promised, and you need to deliver quality work.”


“With importing and exporting, you are entering a highly competitive global space, if you’re not going to deliver work on standard, someone else will jump at the opportunity. Quality is a sense of pride in your work, and without it, you won’t take you’re business anywhere. Also, once people have lost faith in you or you’re business because of sloppy work, they are never going to hire you again, the last thing in the world that you’ll want is a bad track record, because people don’t forget.”

Proven track record:

People hire you when they know you can deliver, no one wants to pay big money to a chancer. The only way you’ll ever get a good track record is by delivering quality product, respecting people’s time and playing by their rules, easy as that. The only reason I was hired for the Lion King, was my track record, people knew they could trust me, and I would recommend all of you become obsessive about that as well.

Giving some final advice to the entrepreneurs taking on the UK he encouraged them not to be wasteful, “you are there for a purpose, for business and not definitely not to party”. He furthered that with trips like these, focus is key, “There’s always competition. Discipline yourselves to become better each day.” Ending the talk he gave some final encouragement for entrepreneurs who won’t come back with business, “I worry about people that don’t know what’s it like to be rejected. Rejection makes you work hard and appreciate your success so much more. Now is a very important time in your growth, embrace every aspect of it.”

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Stephen De Lange the web administrator


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